How We Stay in “The Zone”

Beks Marketing shares his system for staying creative and focused.

The Whisper of Opportunity

The Whisper Have I ever told you about the “ladder” exercise? If you’ve been through my “Do it Yourself Marketing” Program, then you probably remember “the ladder.” We use the “ladder” to keep asking the question “why” until we get to the ultimate goal of your key message(s) which are to meet a desire or […]

Let’s Do Our Best Work

I consider myself someone who is in the latter half of my career as a marketing professional. If you are my age, do you regularly check in and ask yourself, Is this the best work that I can do? For me, the answer is no —I could and want to do better. I want to do the […]

The Fear of Being Different

Businesses want to make money and to make money, companies realize they need to stand out from their competitors. To stand out, a business, of course, needs to be different.

Corporate Storytelling: Preserving Your Company’s Future

Corporate Storytelling There are some formative moments in any culture that get lost if they’re not documented and shared. Leaders who pass on what they’ve learned through adversity ultimately impact generations to come. Those who do not share these experiences, withhold invaluable wisdom and perspective that would otherwise benefit the community they led even years […]

A Call to Publish

You’re likely familiar with the term “content marketing.” You might even think you leverage content marketing as part of your current marketing strategy. Today, I want to talk to you specifically about being your own publisher and building a brand platform. Building a brand platform isn’t a new idea at all. In fact, this is […]

A True Partner

We explore non-profit asks for gift-in-kind donations. Be focused on which organizations you target and aim to be their strategic partner.

Ignoring Your Competitors

What role do our competitors play when we are crafting a marketing plan or business strategy? Do they create unnecessary noise or provide us with market intelligence? Does it matter what their tactics or strategies are if our compass is tightly dialed to the merits of our brand merits? Do we deliver on our brand […]

How I Work on Fridays (Don’t Worry, It’s Good for You Too)

[vc_row][vc_column][vc_single_image image=”2397″ img_size=”full” alignment=”center”][vc_column_text] THE BULLETS: To be creative, you need deep focus Deep focus is impossible with the myriad of notifications, emails, text messages, etc… My solution: Lock myself in a room with no internet to do better work for my clients! As you can imagine, marketing is a creative profession. To be creative, […]

WordPress Tutorials – Backing Up Your Site Using Updraft Plus

[vc_row][vc_column][vc_video link=”https://youtu.be/bWEz6WI3co8″ align=”center”][vc_column_text]You should regularly back up your WordPress site before you update any plugins or update WordPress itself. This video shows you how to back up your site using a simple plugin called Updraft Plus.[/vc_column_text][/vc_column][/vc_row]

WordPress Tutorials – Updating Your Theme

[vc_row][vc_column][vc_video link=”https://youtu.be/6AOxM3LxX-0″ align=”center”][vc_column_text] This short video describes how to update your WordPress theme. The easiest way is to use the Envato WordPress Plugin if you did purchase your theme through Themeforest. It has a tool that let’s you update your plugin without using FTP. For this video, I am going to show you how easy […]

WordPress Tutorials – Updating Your Plugins

[vc_row][vc_column][vc_video link=”https://youtu.be/1kWms5AZFKA” align=”center”][vc_column_text]This short video describes how to update your WordPress plugins. First of all, ensure that you have a recent backup before running any updates! As of April 2017, if you are on GoDaddy WordPress Hosting or Media Temple WordPress Hosting, you will have a backup done every day. Login to your CPanel to […]

How Can You Use This “Anywhere” Touchscreen?

[vc_row][vc_column][vc_single_image image=”2830″ img_size=”full” alignment=”center”][vc_column_text] THE BULLETS: Retailers can take advantage of low-cost high impact technology to enhance in-store experience Retailers can rely on tools to reduce line ups and increase engagement The Sony Xperia projects a touchscreen on any flat surface for under $2000 Sony just announced an impressive device that makes any surface a […]

Tutorials – Which Link Should You Use For Google Places Reviews

[vc_row][vc_column][vc_video link=”https://youtu.be/6c1zWrEC2zw?list=PLOs59LLc1KFFHttb0KNwFhDjlKrXla8MC” align=”center”][vc_column_text]This is two-minute tutorial is for individuals that want to share a link to their Google Places location for a review. You need two things: The link “root” – that’s https://search.google.com/local/writereview?placeid= You need your place ID. You use the Google Place ID API to get that. Go here – https://developers.google.com/places/place-id Find your address […]

What Marketers Can Learn from Bjarke Ingels

THE BULLETS: Cross-breed or hybrid ideas can be excellent solutions Say yes. Don’t make customers pick and choose Outlandish is what gets you noticed The final product or solution should feel natural and effortless Prepare for criticism if you are to get attention My latest marketing inspiration comes from the fascinating Netflix documentary, Abstract, which […]

Marketing Nerd Alerts – 2016

Video Series Marketing Nerd Alert Check out YOUTUBE https://youtu.be/9S5ybZSEjqEhttps://youtu.be/SRFcXGbDpOchttps://youtu.be/J5gBl2DtmPghttps://youtu.be/47vuExyE8iAhttps://youtu.be/I-AsQQGUnpIhttps://youtu.be/6ZN0CJf5tXw On Air Check out the Nerd Alert Playlist These super smart marketing colleagues gave us some interesting tips. Check them out! Watch more nerd alerts

WordPress Tutorials – Optimizing Images For Site Speed

[vc_row][vc_column][vc_video link=”https://youtu.be/8-v1Guo_uNM?list=PLOs59LLc1KFFLZMfWWOrXPA6TNrMTzBJe” align=”center”][vc_column_text]This is a short tutorial for individuals that self-manage their WordPress sites and want to keep their site working fast and slick. Huge images are a major culprit for slowing down your site. As you know speed is really important – not only for your customer’s experience but also for search engine optimization. […]

New App Allows You to Put Your Money Where Your Values Are

[vc_row][vc_column][vc_single_image image=”2152″ img_size=”large” alignment=”center”][vc_column_text] THE BULLETS: People want to spend their money with businesses that have similar personal values. Many companies do not have a formal vision or values. This potentially eliminates them from consideration. The future will not only require companies to have a set of values, but will expect them to act accordingly […]

The Marketing Nerd Alert – Nicole Auser – Mosaic Family of Companies

[vc_row][vc_column][vc_video link=”https://youtu.be/J5gBl2DtmPg” align=”center”][vc_column_text]Thank you to Nicole Auser for being on the nerd alert this week. You can find Nicole here on the internets: LinkedIn: https://www.linkedin.com/in/nicole-auser-48526340 Twitter: https://twitter.com/tallnicole [/vc_column_text][vc_cta h2=”Get the nerd alerts in your inbox!” txt_align=”center”][contact-form-7 id=”2019″ title=”Get Me Nerd Alerts”][/vc_cta][/vc_column][/vc_row]

LifeNotes: A New Tool To Help Live Your Best Life

[vc_row content_placement=”top” disable_element=”yes”][vc_column][vc_single_image image=”2064″ img_size=”large” alignment=”center” style=”vc_box_border”][vc_column_text]Working for yourself can be one of life’s greatest challenges. When I started, I wasn’t prepared for the battle inside my head. Half the time my lizard brain was freaking out about what could go wrong and I struggled to shake deepening suspicions that maybe I didn’t know what […]