How We Stay in “The Zone”

I was reflecting at the end of the day, and I realized I had one of the best days I can remember. It felt like I was in a state of flow, and I was happy with what I worked on. What was different about this particular day? How can I duplicate it?

I think a lot about this idea of self optimization and there are a ton of resources, books, podcasts, etc. on the subject. I’ve been working on my “stay-in-the-zone” formula for the last month. Here is what it looks like:

The mornings are generally reserved for none computer work and set aside for pen and paper. Now, I am cheating a little because I use a tablet with a stylus, but the point is to use this time to capture at my most creative thinking time.

My rules for staying strategic and creative are simple:

  • No checking email before 11 am
    Drawings and writing are the key activities here
  • Use OFFLINE resources or books that help you engage in creative thought
  • Use OFFLINE inspiration drivers (coffee shop, galleries, etc.)
  • The goal is to stay in a positive, creative zone for as long as possible without interruption. I use this time to brainstorm a new campaign for a client, to write copy, or to sketch concepts.

The afternoon is for getting work done on the computer. Here is where I execute on the creative and critical thinking in the morning. In many cases, I share the work with my designer and writer colleagues here and get their help with building on my ideas. There is a set of rules for the afternoon, which I’ll talk about in part two.

I want to know your practice for staying strategic and creative.

How do you stay in the zone?

Jason Bekdashe

Jason Bekdashe

Jason has consulting and agency experience in marketing research, strategy, and planning. Reach out to Jason to discuss your marketing challenge.

Beks Marketing

Freelance marketing management and planning.