Business Development: Insights for Freelance Creatives
We’re happy to share our business development insights as a freelance marketing and creative team. Learn from our experience in managing both retainer-based and project-based clients, as well as gracefully transitioning clients out of our services.
The Client Life Cycle
Overview Our First Call We can do almost everything marketing related. The stuff we don’t know well, we know the right people to hire to get it done.No matter what the work looks like, we must have chemistry with our clients and partners. We use the first meeting to determine if there is a possible […]
Stopping for Ice Cream
BEKS is representative of an idea or a way of working. We’re looking ahead and implementing the this strategy in the coming years.
Engineering Mini-Case Studies Capital Engineering In 2011, Capital Engineering asked our team for help at an exciting time in their business’ growth. We supported Capital by developing several internal brand and marketing materials and signage, in addition to redesigning their website. Together, we helped to coin their tagline, “our ingenuity moves us forward.” Projects Completed […]
Restaurant and Hospitality
Hospitality Mini-Case Studies Kananaskis Nordic Spa In partnership with one of the best Public Relations agencies in tourism, Paper Road Communications, our team worked collaboratively to create a launch strategy for Kananaskis Nordic Spa. This comprehensive strategy included a blend of marketing and PR with a massive emphasis on earned media and a minor focus […]
Industrial Mini-Case Studies Gateway Mechanical Gateway Mechanical, a growing HVAC and mechanical company hired our team to support internal marketing initiatives such as employer brand work, recruitment marketing, internal training and employee onboarding. We worked collaboratively with their Human Resources team to create a careers microsite, helping to establish Gateway Mechanical as a reputable employer […]
Construction Mini-Case Studies Coast Industrial Coast Industrial is one of the first comprehensive examples of web design we were able to add to our portfolio. Through our work with Coast Industrial, we helped to develop their brand and create marketing material for their initial launch. The bulk of this work revolved around their new company […]
Financial Services Mini-Case Studies SCM Insurance Prior to creating Beks Marketing, founder Jason Bekdashe worked with the team at SCM Insurance Services to create a high-end B2B direct mail campaign focused on brokers and organizations that could self insure. This campaign was a part of a larger marketing and advertising strategy designed to amplify SCM’s […]
How We Build Websites
Who It’s For Every company is unique and for every company, there’s a unique website solution. The range varies. Organizations could build a site right out of the box using Squarespace or Wix or can hire a web design firm to create a custom website. We usually create websites for smaller organizations. Beks Marketing serves […]
The Extended Beks Team
You are hiring me (Beks) as a contractor, along with sub-contractors, to manage and to execute your project as well as to strategically guide your marketing program. I work with designers, writers, programmers, photographers, videographers, and other creatives to get the work done. You will find that this is a better way to assign creative […]