Author: jasonbek

Jason Bekdashe's experience spans both the market research and the creative agency world. This blend of experience has helped him develop marketing plans and strategy based on data and customer information rather than just being "creative." In the last 18 years, Jason's process has evolved to incorporate more in-depth stakeholder engagement. By including the target audience as a partner in developing the brand, campaign, product or service, he can better guide his client to create something based on what their market needs rather than manipulating desire for something that the market doesn't want. Jason has worked in client management for a marketing research company as a strategic planner for a marketing agency and successfully ran his own marketing agency. He now works as a freelance marketing expert that focuses on marketing plan development, advisory, and marketing management.

Tailoring Your Message: The Art and Science of Niche Market Mastery

We wanted to spill the beans on how we at BEKS keep our freelance team and third-party collaborators in sync, making magic happen without missing a beat. There are no secret ingredients here; we believe in sharing the good stuff, so here’s a peek behind the curtain.

The BEKS Project Management Software Stack

Dedicated Email Marketing Services: Protecting Your Business Communication

We’re happy to share our business development insights as a freelance marketing and creative team. Learn from our experience in managing both retainer-based and project-based clients, as well as gracefully transitioning clients out of our services.

Your “Go-To”: Why Your Single Point of Contact Matters

Business Development: Insights for Freelance Creatives

The Client Life Cycle

Overview Our First Call We can do almost everything marketing related. The stuff we don’t know well, we know the right people to hire to get it done.No matter what the work looks like, we must have chemistry with our clients and partners. We use the first meeting to determine if there is a possible […]

Stopping for Ice Cream

BEKS is representative of an idea or a way of working. We’re looking ahead and implementing the this strategy in the coming years.

Engineering

Engineering Mini-Case Studies Capital Engineering In 2011, Capital Engineering asked our team for help at an exciting time in their business’ growth. We supported Capital by developing several internal brand and marketing materials and signage, in addition to redesigning their website. Together, we helped to coin their tagline, “our ingenuity moves us forward.” Projects Completed […]

Restaurant and Hospitality

Hospitality Mini-Case Studies Kananaskis Nordic Spa In partnership with one of the best Public Relations agencies in tourism, Paper Road Communications, our team worked collaboratively to create a launch strategy for Kananaskis Nordic Spa. This comprehensive strategy included a blend of marketing and PR with a massive emphasis on earned media and a minor focus […]

Industrial

Industrial Mini-Case Studies Gateway Mechanical Gateway Mechanical, a growing HVAC and mechanical company hired our team to support internal marketing initiatives such as employer brand work, recruitment marketing, internal training and employee onboarding. We worked collaboratively with their Human Resources team to create a careers microsite, helping to establish Gateway Mechanical as a reputable employer […]