Author: jasonbek

Jason Bekdashe's experience spans both the market research and the creative agency world. This blend of experience has helped him develop marketing plans and strategy based on data and customer information rather than just being "creative." In the last 18 years, Jason's process has evolved to incorporate more in-depth stakeholder engagement. By including the target audience as a partner in developing the brand, campaign, product or service, he can better guide his client to create something based on what their market needs rather than manipulating desire for something that the market doesn't want. Jason has worked in client management for a marketing research company as a strategic planner for a marketing agency and successfully ran his own marketing agency. He now works as a freelance marketing expert that focuses on marketing plan development, advisory, and marketing management.

The Marketing Nerd Alert – Brandi Bartlett – Quercus

[vc_row][vc_column][vc_video link=”https://youtu.be/I-AsQQGUnpI” align=”center”][vc_column_text]Thank you to Brandi Bartlett for being on the nerd alert this week. You can find Brandi here on the internets: https://www.linkedin.com/in/brandi-bartlett-2255938 http://www.quercussolutions.com/About/MeetOurTeam.aspx [/vc_column_text][vc_cta h2=”Get the nerd alerts in your inbox!” txt_align=”center”][contact-form-7 id=”2019″ title=”Get Me Nerd Alerts”][/vc_cta][/vc_column][/vc_row]

The Marketing Nerd Alert – Blaire McCalla – Noralta Lodge

[vc_row][vc_column][vc_video link=”https://youtu.be/SRFcXGbDpOc” align=”center”][vc_column_text]Thank you to Blaire McCalla for being on the nerd alert this week. You can find Blaire here on the internets: https://www.linkedin.com/in/blaire-mccalla-68908922[/vc_column_text][vc_cta h2=”Get the nerd alerts in your inbox!” txt_align=”center”][contact-form-7 id=”2019″ title=”Get Me Nerd Alerts”][/vc_cta][/vc_column][/vc_row]

The Marketing Nerd Alert – Frank Olaya – Monkey Twerk

[vc_row][vc_column][vc_video link=”https://youtu.be/6ZN0CJf5tXw” align=”center”][vc_column_text]Thank you to Frank Olaya for being on the nerd alert this week. You can find Frank here on the internets: http://monkeytwerk.com/ https://www.facebook.com/monkeytwerk/ https://soundcloud.com/monkeytwerk https://www.instagram.com/monkeytwerkdjs/ https://twitter.com/MonkeyTwerk https://www.youtube.com/user/MonkeyTwerkDJs [/vc_column_text][vc_cta h2=”Get the nerd alerts in your inbox!” txt_align=”center”][contact-form-7 id=”2019″ title=”Get Me Nerd Alerts”][/vc_cta][/vc_column][/vc_row]

Using VR to Create Empathy?

I have a friend who works for one of the major human support services in Edmonton. When it comes to raising the profile of homelessness, agencies struggle to bridge the gap and strike an empathetic chord with the general public. In large part, this is probably due to the general misconceptions about the homeless that […]

Your Marketing Program: Three Quick Wins

[vc_row content_placement=”top” disable_element=”yes”][vc_column][vc_single_image image=”1976″ img_size=”large” alignment=”center” style=”vc_box_border”][vc_column_text]Looking for a few quick wins for a marketing program that is not working or non-existent? Here is where I would start: A quick plan is better than no plan at all. Some organizations that we meet with do not have an active or updated business plan. In this […]

New Age or Old School: People-Based Marketing

[vc_row][vc_column][vc_single_image image=”1971″ img_size=”large” alignment=”center”][vc_column_text]New Age or Old School: People-Based Marketing I grew up in the era of Saturday morning cartoons, sugary cereals with a prize inside, and “gotta collect them all” action figure sets. So naturally, when I embarked on a marketing career, I fell in love with advertising, splashy events, and calls-to-actions. But deep […]