THINKING

New Age or Old School: People-Based Marketing

[vc_row][vc_column][vc_single_image image=”1971″ img_size=”large” alignment=”center”][vc_column_text]New Age or Old School: People-Based Marketing

I grew up in the era of Saturday morning cartoons, sugary cereals with a prize inside, and “gotta collect them all” action figure sets. So naturally, when I embarked on a marketing career, I fell in love with advertising, splashy events, and calls-to-actions.

But deep down inside, I think marketing can be so much better, more authentic, and more natural. That’s why I’m excited about people-based marketing.

Could there be a day when the people we work with, the people we work for, and the people who work for us creatively and truthfully tell the story of our products, services, and organizations so we don’t need to advertise, bribe or interrupt? Essentially, that is what people-based marketing is all about.

LinkedIn says the data proves that people-based marketing works. Companies like GoPro are killing it with their community doing most of the marketing for them.

Check out this great article by Marketing Tech to learn more about people-based marketing.[/vc_column_text][vc_column_text]Image designed by Freepik[/vc_column_text][vc_cta h2=”Ask Me how we used people-based marketing to convince people in the financial sector to come work for our client.” h2_use_theme_fonts=”yes” txt_align=”center” use_custom_fonts_h2=”true” h2_link=”url:http%3A%2F%2Fwww.beks.ca%2Fabout%2F||target:%20_blank|”][/vc_cta][/vc_column][/vc_row]

Jason Bekdashe

Jason Bekdashe

Jason has consulting and agency experience in marketing research, strategy, and planning. Reach out to Jason to discuss your marketing challenge.

Beks Marketing

Freelance marketing management and planning.