[vc_row content_placement=”top” disable_element=”yes”][vc_column][vc_single_image image=”1976″ img_size=”large” alignment=”center” style=”vc_box_border”][vc_column_text]Looking for a few quick wins for a marketing program that is not working or non-existent? Here is where I would start:
A quick plan is better than no plan at all. Some organizations that we meet with do not have an active or updated business plan. In this case, finding the time to put together some sort of quick plan is better than no plan at all. Start by putting something down on no more than one page. Then build on that.
Measure everything you are doing now. Rather than falling into the temptation of changing tactical variables, start by measuring what you are doing today. Starting from a position of knowledge allows you to better allocate your resources. Measuring can mean the difference between buying a whole new website or just changing a couple of pages to make your conversions better.
Make research an ongoing activity. Empower your frontline, customer-facing people — anyone who deals directly with customers to ask questions. “Hey, before I put you on hold for so and so, could I ask you a couple of questions…” is easily built into your business and is something that your customers will not mind. They’ll be delighted you care about their opinion. Have employees ready to share what they’re learning from your customers. Discuss it and put it in your mini-plan.
Now we’re starting a plan that is strategic, collaborative and that can evolve as you have time to flesh it out.[/vc_column_text][/vc_column][/vc_row]