The Extended Beks Team

December 29, 2020

You are hiring us (BEKS) as a cohesive team of freelancers to manage and to execute your project as well as to strategically guide your marketing program. We work with designers, writers, programmers, photographers, videographers, and other creatives to get the work done.

You will find that this is a better way to assign creative work than how traditional agencies or firms do it. Typically, traditional organizations assign the work to someone who has the time rather than the talent, the fit, or the interest in the work. At BEKS, everyone we work with provides a bank of time based on a specific set of marketing and creative skills.

There is variation in experience, hence project cost or hourly rate for those creative professionals. Our preference is always to choose the best fit for the job and to always work with the most senior marketing and creative experts, but if budget is a real concern, we can adapt the team to suit that budget.

Regardless of the creative team assigned, you are always getting BEKS experience and guidance.

To provide more clarity on the different roles in the creative process, we’ve put together a short guide to who does what during the lifecycle of a design project.

Strategist – Each project gets a dedicated marketing strategist who takes charge of meetings, marketing plans, competitive analysis, content inputs, creative briefs, brand positioning, and client-specific processes. They also monitor execution from the client’s perspective, results, and budget to ensure timely delivery of quality work. They are the client’s internal representative to our team. Our strategist outlines the work to be completed, develops creative briefs, and reviews drafts to ensure accuracy. They act as the main point of contact for the client, organizing meetings, providing meeting notes, and disseminating action items to project managers.

Project Manager – Project management consists of internal Beks Marketing roles that allocate producers to complete the work planned by Strategist and ad hoc requested work that comes from end-clients. The project manager’s role is to keep the delivery process running smoothly and our product at a consistent level of quality. Our project manager is organized, and holds the rhythm of the company. Think of an orchestra. Our PM conducts the various instruments to a tune! Without this role, we’re an unorchestrated mess.

Art Director – This is the project lead responsible for the overarching creative vision of the project. The art director makes the big decisions about what the project will look like and what assets are needed. Stock images or custom photography? Infographic or pie chart? Video or image slider? They put together a creative brief outlining all the components, and provide a vivid description of the look and tone for the project. Our art director also (sometimes) plays the role of production designer. They’ll create mockups digitally using a design program like Figma or Photoshop, or analog on a piece of paper or cocktail napkin. In some cases, ideas or concepts are pulled in from third-party sources as reference, but ultimately the goal is to design a rough blueprint of what the design piece will actually look like, including a general layout for all content.

Production Designer – Here’s where the actual design file is created. Referencing the work that’s already been done in the creative brief, mock-up, and content, the production designer designs the final piece—usually in Adobe Creative Suite.This person also has creative input in the final product, but they’re not sending the design file to someone else for additional content or revisions at this point. They actually own the file from conception to prepping for print—and this is important for reasons we’ll touch on later.

Copywriter –  this role is responsible for creating all the textual content that will be used in conjunction with graphic design elements of a deliverable. Typically, our writers possess expertise in search engine optimization, have a knack for crafting attention-grabbing headlines, and are adept at editing and proofreading long-form content.

Marketing Specialists – This role is responsible for making changes to website pages, gathering and executing social media posts, and supporting email marketing and SEO efforts.

Web Developer – Our trusted and tenured resource for anything that falls under the category of web or app development, including UI/UX.

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We're the sweet spot

Thanks to the digitization of friggin, pretty much everything, you need several talented people to check off that “marketing” box. Evaluate if you can really afford all the talent you need in house OR hire an expensive agency with excessive firepower or ego, which in the end, you probably don’t need.

And talk to us. We might just be the shop that hits that sweet spot.

This endeavour is about you reaching your marketing and branding potential. Let’s go over your options; even if we’re not the right fit, we’ll serve it straight and do what we can to help you move forward.

BEKS

Bringing together creatives and subject matter experts, into a non-traditional agency system to produce high-quality marketing results for clients.