In partnership with one of the best Public Relations agencies in tourism, Paper Road Communications, our team worked collaboratively to create a launch strategy for Kananaskis Nordic Spa. This comprehensive strategy included a blend of marketing and PR with a massive emphasis on earned media and a minor focus on paid advertising. We helped to refine the brand identity developed by another agency, created the website and developed a brand language. Our team coordinated various photography and videography and even developed a chatbot to assist with customer service. We collaborated with the client on signage and worked on the different touchpoints to boost customer experience.
Bringing together creatives and subject matter experts, into a non-traditional agency system to produce high-quality marketing results for clients.
