In 2016, we had the opportunity to work with Chef Scott Downey to launch a beautiful restaurant concept called The Butternut Tree in Edmonton. Together with Anh Au Design and Bonafide Media and PR, we developed a brand identity, created a website and helped to lead an incredibly successful launch strategy. We continue to work collaboratively with The Butternut Tree on a project-basis and helped to refresh their website to start selling online and launch new revenue streams. Our work with The Butternut Street is a shining example of Beks Marketing working collaboratively with public relations teams to support a comprehensive marketing and PR strategy.
In partnership with one of the best Public Relations agencies in tourism, Paper Road Communications, our team worked collaboratively to create a launch strategy for Kananaskis Nordic Spa. This comprehensive strategy included a blend of marketing and PR with a massive emphasis on earned media and a minor focus on paid advertising. We helped to refine the brand identity developed by another agency, created the website and developed a brand language. Our team coordinated various photography and videography and even developed a chatbot to assist with customer service. We collaborated with the client on signage and worked on the different touchpoints to boost customer experience.