Spa & Hotel

Mini-Case Studies

Kananaskis Nordic Spa

In partnership with one of the best Public Relations agencies in tourism, Paper Road Communications, our team worked collaboratively to create a launch strategy for Kananaskis Nordic Spa. This comprehensive strategy included a blend of marketing and PR with a massive emphasis on earned media and a minor focus on paid advertising. We helped to refine the brand identity developed by another agency, created the website and developed a brand language. Our team coordinated various photography and videography and even developed a chatbot to assist with customer service. We collaborated with the client on signage and worked on the different touchpoints to boost customer experience.

Projects Completed

Azuridge Estate Hotel

In 2019, our team was hired to work on developing a strategy to guide the launch of a new spa within the Azuridge Estate hotel property. Together with Paper Road Communications, we developed several marketing materials, a brand system, a brand identity and various web pages to support the new brand’s launch.

Projects Completed

Beks Marketing

Freelance marketing management and planning.