December 28, 2020

Project work and ongoing marketing management is based on an hourly rate multiplied by the number of hours we estimate it will take us to complete required projects. Those are what we call professional fees.


Every invoice has three costs associated with it.

  1. The cost to manage the marketing work, meet with you, update you, etc. (Professional Fees)
  2. The cost to actually create the marketing asset (website, brochure, etc.) (Professional Fees)
  3. The third-party costs for assets (photography, stock images, web hosting, etc.) (Third-Party Expenses)

Marketing Management

Under an ongoing marketing management agreement, the cost to manage the marketing work (see #1 above) is covered under a minimum retainer. The minimum retainer is an allocation of hours which are applied to your account. When we go over the amount, we charge hourly based on the current hourly rate.

Third-Party Expenses

The client pays directly for any third-party costs and we aim to set up ownership of things like hosting and photos under your own account so that everything is in your control. Other marketing people mark up third-party costs, so there is an advantage to having third-party costs broken out and paid directly by the client.

Here are some examples of third-party Expenses

  • Printing
  • Videography
  • Photography
  • Stock photos, videos or music
  • Software
  • Custom development
  • Translations
  • Ad buys

Invoice Schedule

For one-time project based work, marketing plans (outsourced and DIY), 50% of the estimated budget is invoiced at project start, and the last 50% at the final project deliverable.

Marketing management engagements are billed at the end of the month based on time actually spent in addition to the minimum retainer.

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The Client Life Cycle

Overview Our First Call We can do almost everything marketing related. The stuff we don’t know well, we know the right people to hire to

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BEKS is representative of an idea or a way of working. We’re looking ahead and implementing the this strategy in the coming years.

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We're the sweet spot

Thanks to the digitization of friggin, pretty much everything, you need several talented people to check off that “marketing” box. Evaluate if you can really afford all the talent you need in house OR hire an expensive agency with excessive firepower or ego, which in the end, you probably don’t need.

And talk to us. We might just be the shop that hits that sweet spot.

This endeavour is about you reaching your marketing and branding potential. Let’s go over your options; even if we’re not the right fit, we’ll serve it straight and do what we can to help you move forward.

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Bringing together creatives, subject matter experts, into a non-traditional agency system to produce high-quality marketing results for clients.
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