and all the answers
The First Call
How do we conduct our first call?
Usually this first call takes about 30-60 min, and is done via video conference.
What will happens after our first call?
Together, if we feel there is a fit, the next step is a discovery. There are two variations of the discovery meeting, depending on how we’ve articulated the need in our first call. A marketing plan discovery and a marketing project and management discovery.
The Discovery Meeting
Marketing Plan Discovery
This variation of the discovery meeting allows us to decide if we will move forward by developing a marketing plan for you or by guiding you in building your own.
Marketing Project / Management Discovery
This version of the discovery meeting allows us to develop a list of marketing activities based on your strategy. We use this time to detail the one or two “test” projects that we will be working on. We should have enough detail to develop a creative brief, a cost estimate and a good sense of how these projects fit into your overall strategy.
How Do We Conduct Discovery Meetings?
If possible, we usually do these meetings in person. If that is not possible, we set up a video conference call. Generally, a discovery meeting takes 1-2 hours and we may ask that you ensure that anyone who needs to sign off on marketing efforts is present at this meeting.
Management: Why the Minimum Retainer?
Over the years, we found that when the management was less than 10 hours a month, it didn’t really build value and it was hard for us to do good work. The projects were too small to make an impact and those small projects forced us to spend far too little time learning about your business because we needed to allocate the little time we had to the execution of projects. That’s why we instituted a minimum engagement of $1,250 per month. That minimum of ten hours each month will be used to manage and execute. If you have work, but not enough to meet the minumum over the course of a month, reach out to us and we can see if we can arrange an alternative solution. The best approach is likely to work on a project-by-project basis.