Prior to creating Beks Marketing, founder Jason Bekdashe worked with the team at SCM Insurance Services to create a high-end B2B direct mail campaign focused on brokers and organizations that could self insure. This campaign was a part of a larger marketing and advertising strategy designed to amplify SCM’s brand message and to diversify its product offerings. One of the most memorable moments of this partnership was creating an award-winning teaser video and airplane hanger photoshoot.
In 2013, we had the opportunity to work with Pinnacle Wealth Brokers in the Exempt Marketing and Alternative Investment Market space. As part of our work, we branded and executed several consumer touchpoints to help drive interest and brand awareness. Our primary work revolved around campaigns to recruit financial advisors and to entice them to add exempt marketing products to their client offerings. Our work included recruitment materials, a recruiting microsite and leveraging LinkedIn InMail for direct access to new potential partners. Our relationship with Pinnacle Wealth Brokers extended many years and Beks Marketing even had the chance to present at their annual company conference in 2014.
For the last four years, Beks Marketing has been working with Canada ICI, one of the top commercial real estate investment firms in Canada. Through this partnership, we work as the company’s outsourced marketing management solution on an ongoing basis. Our work includes designing an annual marketing strategy to both raise awareness and to support the over 50 mortgage professionals nationwide who are developing relationships with developers and lenders. Our work tackles nearly everything that falls under the marketing umbrella and in 2018, we executed a comprehensive 25th Anniversary marketing campaign. This campaign saw us collaborate with Overhaul Media to create a new website and co-write upwards of 70 unique articles. Our work with Canada ICI continues to evolve and we are looking forward to growing this successful partnership well into the future.