Financial Services

Mini-Case Studies

SCM Insurance

Prior to creating Beks Marketing, founder Jason Bekdashe worked with the team at SCM Insurance Services to create a high-end B2B direct mail campaign focused on brokers and organizations that could self insure. This campaign was a part of a larger marketing and advertising strategy designed to amplify SCM’s brand message and to diversify its product offerings. One of the most memorable moments of this partnership was creating an award-winning teaser video and airplane hanger photoshoot.

A few years later, we worked with SCM to launch an internal marketing campaign focused on employee engagement. Leading the branding and strategic planning for this project, the team developed various materials and provided the wireframe designs for the company’s future Intranet site. As part of this team, the Beks team would later be hired to run an internal marketing campaign in English and French to have employees re-enroll in their benefits program. The campaign resulted in 90% of employees taking the desired action.

Projects Completed

  • Marketing Plan
  • B2B Campaign Execution
  • Employer Branding Project
  • Internal Marketing Campaign
  • Brand Development of New Services

Collaborators

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Pinnacle Wealth Brokers

In 2013, we had the opportunity to work with Pinnacle Wealth Brokers in the Exempt Marketing and Alternative Investment Market space. As part of our work, we branded and executed several consumer touchpoints to help drive interest and brand awareness. Our primary work revolved around campaigns to recruit financial advisors and to entice them to add exempt marketing products to their client offerings. Our work included recruitment materials, a recruiting microsite and leveraging LinkedIn InMail for direct access to new potential partners. Our relationship with Pinnacle Wealth Brokers extended many years and Beks Marketing even had the chance to present at their annual company conference in 2014.

Projects Completed

  • Employer branding
  • Recruitment marketing landing pages
  • Recruitment marketing collateral
  • Presentation materials
  • Infographics
  • Content Marketing
  • Videography

Collaborators

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Canada ICI

For the last four years, Beks Marketing has been working with Canada ICI, one of the top commercial real estate investment firms in Canada. Through this partnership, we work as the company’s outsourced marketing management solution on an ongoing basis. Our work includes designing an annual marketing strategy to both raise awareness and to support the over 50 mortgage professionals nationwide who are developing relationships with developers and lenders. Our work tackles nearly everything that falls under the marketing umbrella and in 2018, we executed a comprehensive 25th Anniversary marketing campaign. This campaign saw us collaborate with Overhaul Media to create a new website and co-write upwards of 70 unique articles. Our work with Canada ICI continues to evolve and we are looking forward to growing this successful partnership well into the future.

Projects Completed

  • 25th Anniversary Campaign
  • Website
  • Rebrand
  • Editorial / Content Marketing

Collaborators

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BEKS

Bringing together creatives and subject matter experts, into a non-traditional agency system to produce high-quality marketing results for clients.

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info@beks.ca
587-735-2333