Construction

Construction Mini-Case Studies Coast Industrial Coast Industrial is one of the first comprehensive examples of web design we were able to add to our portfolio. Through our work with Coast Industrial, we helped to develop their brand and create marketing material for their initial launch. The bulk of this work revolved around their new company […]

Financial Services

Financial Services Mini-Case Studies SCM Insurance Prior to creating Beks Marketing, founder Jason Bekdashe worked with the team at SCM Insurance Services to create a high-end B2B direct mail campaign focused on brokers and organizations that could self insure. This campaign was a part of a larger marketing and advertising strategy designed to amplify SCM’s […]

Ignoring Your Competitors

What role do our competitors play when we are crafting a marketing plan or business strategy? Do they create unnecessary noise or provide us with market intelligence? Does it matter what their tactics or strategies are if our compass is tightly dialed to the merits of our brand merits? Do we deliver on our brand […]

How I Work on Fridays (Don’t Worry, It’s Good for You Too)

[vc_row][vc_column][vc_single_image image=”2397″ img_size=”full” alignment=”center”][vc_column_text] THE BULLETS: To be creative, you need deep focus Deep focus is impossible with the myriad of notifications, emails, text messages, etc… My solution: Lock myself in a room with no internet to do better work for my clients! As you can imagine, marketing is a creative profession. To be creative, […]

WordPress Tutorials – Backing Up Your Site Using Updraft Plus

[vc_row][vc_column][vc_video link=”https://youtu.be/bWEz6WI3co8″ align=”center”][vc_column_text]You should regularly back up your WordPress site before you update any plugins or update WordPress itself. This video shows you how to back up your site using a simple plugin called Updraft Plus.[/vc_column_text][/vc_column][/vc_row]

WordPress Tutorials – Updating Your Theme

[vc_row][vc_column][vc_video link=”https://youtu.be/6AOxM3LxX-0″ align=”center”][vc_column_text] This short video describes how to update your WordPress theme. The easiest way is to use the Envato WordPress Plugin if you did purchase your theme through Themeforest. It has a tool that let’s you update your plugin without using FTP. For this video, I am going to show you how easy […]

WordPress Tutorials – Updating Your Plugins

[vc_row][vc_column][vc_video link=”https://youtu.be/1kWms5AZFKA” align=”center”][vc_column_text]This short video describes how to update your WordPress plugins. First of all, ensure that you have a recent backup before running any updates! As of April 2017, if you are on GoDaddy WordPress Hosting or Media Temple WordPress Hosting, you will have a backup done every day. Login to your CPanel to […]

How Can You Use This “Anywhere” Touchscreen?

[vc_row][vc_column][vc_single_image image=”2830″ img_size=”full” alignment=”center”][vc_column_text] THE BULLETS: Retailers can take advantage of low-cost high impact technology to enhance in-store experience Retailers can rely on tools to reduce line ups and increase engagement The Sony Xperia projects a touchscreen on any flat surface for under $2000 Sony just announced an impressive device that makes any surface a […]

Tutorials – Which Link Should You Use For Google Places Reviews

[vc_row][vc_column][vc_video link=”https://youtu.be/6c1zWrEC2zw?list=PLOs59LLc1KFFHttb0KNwFhDjlKrXla8MC” align=”center”][vc_column_text]This is two-minute tutorial is for individuals that want to share a link to their Google Places location for a review. You need two things: The link “root” – that’s https://search.google.com/local/writereview?placeid= You need your place ID. You use the Google Place ID API to get that. Go here – https://developers.google.com/places/place-id Find your address […]

What Marketers Can Learn from Bjarke Ingels

THE BULLETS: Cross-breed or hybrid ideas can be excellent solutions Say yes. Don’t make customers pick and choose Outlandish is what gets you noticed The final product or solution should feel natural and effortless Prepare for criticism if you are to get attention My latest marketing inspiration comes from the fascinating Netflix documentary, Abstract, which […]

BEKS

Bringing together creatives, subject matter experts, into a non-traditional agency system to produce high-quality marketing results for clients.