The Ideal Client: Our Quest for Creative Harmony
We wanted to spill the beans on how we at BEKS keep our freelance team and third-party collaborators in sync, making magic happen without missing a beat. There are no secret ingredients here; we believe in sharing the good stuff, so here’s a peek behind the curtain.
Tailoring Your Message: The Art and Science of Niche Market Mastery
We wanted to spill the beans on how we at BEKS keep our freelance team and third-party collaborators in sync, making magic happen without missing a beat. There are no secret ingredients here; we believe in sharing the good stuff, so here’s a peek behind the curtain.
The BEKS Project Management Software Stack
We wanted to spill the beans on how we at BEKS keep our freelance team and third-party collaborators in sync, making magic happen without missing a beat. There are no secret ingredients here; we believe in sharing the good stuff, so here’s a peek behind the curtain.
Dedicated Email Marketing Services: Protecting Your Business Communication
We’re happy to share our business development insights as a freelance marketing and creative team. Learn from our experience in managing both retainer-based and project-based clients, as well as gracefully transitioning clients out of our services.
Your “Go-To”: Why Your Single Point of Contact Matters
We’re happy to share our business development insights as a freelance marketing and creative team. Learn from our experience in managing both retainer-based and project-based clients, as well as gracefully transitioning clients out of our services.
Business Development: Insights for Freelance Creatives
We’re happy to share our business development insights as a freelance marketing and creative team. Learn from our experience in managing both retainer-based and project-based clients, as well as gracefully transitioning clients out of our services.
The Client Life Cycle
Overview Our First Call We can do almost everything marketing related. The stuff we don’t know well, we know the right people to hire to get it done.No matter what the work looks like, we must have chemistry with our clients and partners. We use the first meeting to determine if there is a possible […]
Stopping for Ice Cream
BEKS is representative of an idea or a way of working. We’re looking ahead and implementing the this strategy in the coming years.
How We Build Websites
Who It’s For Every company is unique and for every company, there’s a unique website solution. The range varies. Organizations could build a site right out of the box using Squarespace or Wix or can hire a web design firm to create a custom website. We usually create websites for smaller organizations. Beks Marketing serves […]
The Extended Beks Team
You are hiring us (BEKS) as a cohesive team of freelancers to manage and to execute your project as well as to strategically guide your marketing program. We work with designers, writers, programmers, photographers, videographers, and other creatives to get the work done. You will find that this is a better way to assign creative […]
Invoicing
Project work and ongoing marketing management is based on an hourly rate multiplied by the number of hours we estimate it will take us to complete required projects. Those are what we call professional fees. Breakdown Every invoice has three costs associated with it. The cost to manage the marketing work, meet with you, update […]
Are We a Fit?
This is the most important question for us to answer as we work together. Our goal before profit is to do good work, to do our best work. Our fellow freelancers feel the same way, especially because we are all in the second half of our career. We are all experienced professionals. Here are a few qualities […]
How Are We Different from the Agency?
We’re going to tackle a question we often get asked when a client is shopping for a marketing solution. First of all, be sure to shop. On every first call, we ask, “who else are you talking to?” That’s because we want you to be really clear about your options and what model fits your […]
Positioning That Inspires Our Own
We find ourselves inspired by minimalism. To do elegantly simple work and deliver what is essential. These three brands we’ve decided to emulate and look at whenever we need to re-calibrate and refocus.
Explore Project-Based Work
Working on a project-by-project basis with Beks Marketing is a fit for clients that want to own the strategy and need a focused, finite engagement. No overarching strategy is needed. Just good organized execution. Projects have a start and end date. We work off an estimate that you approve and then we get started after […]
How We Stay in “The Zone”
Beks Marketing shares his system for staying creative and focused.
The Whisper of Opportunity
The Whisper Have I ever told you about the “ladder” exercise? If you’ve been through my “Do it Yourself Marketing” Program, then you probably remember “the ladder.” We use the “ladder” to keep asking the question “why” until we get to the ultimate goal of your key message(s) which are to meet a desire or […]
Let’s Do Our Best Work
I consider myself someone who is in the latter half of my career as a marketing professional. If you are my age, do you regularly check in and ask yourself, Is this the best work that I can do? For me, the answer is no —I could and want to do better. I want to do the […]
The Fear of Being Different
Businesses want to make money and to make money, companies realize they need to stand out from their competitors. To stand out, a business, of course, needs to be different.
Corporate Storytelling: Preserving Your Company’s Future
Corporate Storytelling There are some formative moments in any culture that get lost if they’re not documented and shared. Leaders who pass on what they’ve learned through adversity ultimately impact generations to come. Those who do not share these experiences, withhold invaluable wisdom and perspective that would otherwise benefit the community they led even years […]
