Jason Bekdashe’s experience spans both the market research and the creative agency world. This blend of experience has helped him develop marketing plans and strategy based on data and customer information.

In the last 18 years, Jason’s process has evolved to incorporate more in-depth stakeholder engagement. By including the target audience as a partner in developing the brand, campaign, product or service, he can better guide his client to create campaigns based on what their market needs rather than manipulating desire for something that the market doesn’t want.

Jason has worked in client management for a marketing research company as a strategic planner for a marketing agency and successfully ran his own marketing agency. He now works as a freelance marketing expert that focuses on marketing plan development, advisory, and marketing management.