Hospitality Brand Development
Azuridge Estate Hotel is a property 20 minutes from Calgary’s southside, nestled in the peaceful hills of Priddis. There is something special about the land – perhaps energetic about it, with a view of the Rocky Mountain landscape.
Our client has an outlook on wellness that is just becoming more mainstream. Her perspectives are very much rooted (ha!) in charka energy and leveraging the energetic exchange of crystals. The hotel and the new spa will leverage these principles in the space and be optional additions to traditional treatments. This unique spa concept will open in 2020.
Energy For Those that Seek it
The hotel and spa have the ambitious mission to become one of the few transformative centers in the world. The new spa branding, marketing and public relations would be focused on launching the new spa but bring everything into harmony with the vision. The philosophy presents challenges. Crystals and vibrational energy are not for everyone. How do you get the right message in front of the right people?
From Kananaskis to Priddis
Marketing and PR Strategy
We developed a brand strategy taking into account the brand architecture of the hotel and the personal brand of the spa director, who has a television show on a local television network.