Why Marketing Management?

December 5, 2020

After the first project or two, we might discuss a more ongoing relationship where we take full responsibility for your marketing program. In this scenario, we would take care of everything required to execute your marketing program.

Benefits of Ongoing Marketing Management

An ongoing management plan has many benefits in that it frees you from all the management details so that you can focus on other aspects of your business. Here’s how ongoing management can benefit you:

  • You completely hand over your program to us verses managing it yourself giving you more time.
  • We invest time in your business learning as much as we can to support you.
  • You benefit from increased opportunities to collaborate with other clients in our network.
  • We prioritize your work over other casual projects and provide direct support for your unexpected projects.
  • We schedule regular meeting times to go over strategy, to report on progress, and to provide any other support you may need.

Why the Minimum Retainer?

Over the years, we found that when the management was less than 10 hours a month, it didn’t really build value and it was hard for us to do good work. The projects were too small to make an impact and those small projects forced us to spend far too little time learning about your business because we needed to allocate the little time we had to the execution of projects. That’s why we instituted a minimum engagement of $1,500 per month. That minimum of ten hours each month will be used to manage and execute. If you have work, but not enough for a $1,500 over the course of a month, reach out to us and we can see if we can arrange an alternative solution. The best approach is likely to work on a project-by-project basis.

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We're the sweet spot

Thanks to the digitization of friggin, pretty much everything, you need several talented people to check off that “marketing” box. Evaluate if you can really afford all the talent you need in house OR hire an expensive agency with excessive firepower or ego, which in the end, you probably don’t need.

And talk to us. We might just be the shop that hits that sweet spot.

This endeavour is about you reaching your marketing and branding potential. Let’s go over your options; even if we’re not the right fit, we’ll serve it straight and do what we can to help you move forward.

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Bringing together creatives, subject matter experts, into a non-traditional agency system to produce high-quality marketing results for clients.
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