What’s in a Marketing Plan?

December 3, 2020

At Beks Marketing, we develop marketing plans to include four key components:

  • Market Research: To best determine your market, we conduct customer and stakeholder interviews; evaluate industry trends and competitor positioning; analyze existing marketing and customer-satisfaction data; and evaluate brand expressions and alignment to optimize your current marketing.
  • Brand Strategy: We develop a brand narrative for you by telling the story of your business. Our team develops brand guidelines and policies for you as well as a brand-positioning statement. We also create key marketing messages.
  • Recommendations: Our team can identify and clarify your marketing objectives. We provide you with strategies to strengthen your brand image; to best advertise and promote your business; to leverage opportunities for revenue growth; and strategies to generate and nurture leads. We recommend strategies to increase customer engagement, to support the entire sales funnel, and to leverage marketing technology and integrate this with customer relationship management (CRMs). Finally, we give you recommendations on how to measure your marketing effectiveness.
  • Marketing Budget: Beks Marketing will establish a marketing budget that works for you. We will recommend resources, contractors, suppliers, and partners to help you execute your business goals.

Your Involvement

Everyone who will be signing off on any marketing strategy or projects needs to be present for the following presentations:

  1. Research Summary
  2. Brand board and positioning
  3. Marketing recommendations and work plan
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We're the sweet spot

Thanks to the digitization of friggin, pretty much everything, you need several talented people to check off that “marketing” box. Evaluate if you can really afford all the talent you need in house OR hire an expensive agency with excessive firepower or ego, which in the end, you probably don’t need.

And talk to us. We might just be the shop that hits that sweet spot.

This endeavour is about you reaching your marketing and branding potential. Let’s go over your options; even if we’re not the right fit, we’ll serve it straight and do what we can to help you move forward.

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