Engineering

Capital Engineering In 2011, Capital Engineering asked our team for help at an exciting time in their business’ growth. We supported Capital by developing several internal brand and marketing materials and signage, in addition to redesigning their website. Together, we helped to coin their tagline, “our ingenuity moves us forward.” Projects Completed Website Employer Brand […]

Restaurant and Hospitality

Spa & Hotel Mini-Case Studies Kananaskis Nordic Spa In partnership with one of the best Public Relations agencies in tourism, Paper Road Communications, our team worked collaboratively to create a launch strategy for Kananaskis Nordic Spa. This comprehensive strategy included a blend of marketing and PR with a massive emphasis on earned media and a […]

Industrial

Industrial Mini-Case Studies Gateway Mechanical Gateway Mechanical, a growing HVAC and mechanical company hired our team to support internal marketing initiatives such as employer brand work, recruitment marketing, internal training and employee onboarding. We worked collaboratively with their Human Resources team to create a careers microsite, helping to establish Gateway Mechanical as a reputable employer […]

Construction

Construction Mini-Case Studies Coast Industrial Coast Industrial is one of the first comprehensive examples of web design we were able to add to our portfolio. Through our work with Coast Industrial, we helped to develop their brand and create marketing material for their initial launch. The bulk of this work revolved around their new company […]

Financial Services

Financial Services Mini-Case Studies SCM Insurance Prior to creating Beks Marketing, founder Jason Bekdashe worked with the team at SCM Insurance Services to create a high-end B2B direct mail campaign focused on brokers and organizations that could self insure. This campaign was a part of a larger marketing and advertising strategy designed to amplify SCM’s […]

Ignoring Your Competitors

What role do our competitors play when we are crafting a marketing plan or business strategy? Do they create unnecessary noise or provide us with market intelligence? Does it matter what their tactics or strategies are if our compass is tightly dialed to the merits of our brand merits? Do we deliver on our brand […]

How I Work on Fridays (Don’t Worry, It’s Good for You Too)

[vc_row][vc_column][vc_single_image image=”2397″ img_size=”full” alignment=”center”][vc_column_text] THE BULLETS: To be creative, you need deep focus Deep focus is impossible with the myriad of notifications, emails, text messages, etc… My solution: Lock myself in a room with no internet to do better work for my clients! As you can imagine, marketing is a creative profession. To be creative, […]

WordPress Tutorials – Backing Up Your Site Using Updraft Plus

[vc_row][vc_column][vc_video link=”https://youtu.be/bWEz6WI3co8″ align=”center”][vc_column_text]You should regularly back up your WordPress site before you update any plugins or update WordPress itself. This video shows you how to back up your site using a simple plugin called Updraft Plus.[/vc_column_text][/vc_column][/vc_row]

WordPress Tutorials – Updating Your Theme

[vc_row][vc_column][vc_video link=”https://youtu.be/6AOxM3LxX-0″ align=”center”][vc_column_text] This short video describes how to update your WordPress theme. The easiest way is to use the Envato WordPress Plugin if you did purchase your theme through Themeforest. It has a tool that let’s you update your plugin without using FTP. For this video, I am going to show you how easy […]

WordPress Tutorials – Updating Your Plugins

[vc_row][vc_column][vc_video link=”https://youtu.be/1kWms5AZFKA” align=”center”][vc_column_text]This short video describes how to update your WordPress plugins. First of all, ensure that you have a recent backup before running any updates! As of April 2017, if you are on GoDaddy WordPress Hosting or Media Temple WordPress Hosting, you will have a backup done every day. Login to your CPanel to […]