So this is awkward...
just three simple things.
Always do good work.
Always work with good people.
Always have a good time.
So maybe that’s enough for you, but if you need more woo woo, then please, fellow ice cream lover, read on!
More about doing good work
Some places of work use destructive emotions to get things done. Emotions like guilt, fear, etc., bring you only so far. We always try to work from a higher level of emotion – joy, happiness, or love. We get to a flow state if we're happy about what we're doing. Yeah, let's stay in that zone.
We try to leave our ego out of work as much as possible. That's a guiding principle for us as a team and our clients. It's not about me, it's about us. Not what I want, but what we want. We focus on building a connected culture. We're not afraid to learn how we can be better, do better.
Slow the eff down
Rush work is detrimental to doing good work. There's not enough time to hear and see what is really needed or what is really going on. It creates a sense of panic, which isn't a great motivation.
Keep it simple; just tell the story
We know that an authentic story is the most effective approach to marketing and branding. Humans gravitate toward storytelling, and when we accept this truth, that's when we start to see results.
More about good people
This is of utmost importance. Our clients should be picky about who they work with and ensure they have the right partner to steward their brand. Not picking us can be the best move for everyone. We're ok with that.
Clients should have the freedom to not work with us at ANY TIME. The same goes for our team. No longer a fit? That's ok.
Trust good timing
We're not sure why this happens, but we always see serendipity in our relationships and work. The right situation, resources, and people are all at the right time.
More about having fun
Work is more fun than [ ]
We're not one for lunches or spending a day on the golf course. Honestly, it's because it takes us away from what we love. For us, work and play are blended; it's hard to distinguish between the two.
Build relationships by doing fun work
We build our relationships with each other and our clients through the craft and the work. The shared outcome or goal is a powerful connector of relationships.
Mental, physical, and spiritual health first
We do whatever we need to do to get in the right headspace. When we take care of ourselves first, only then can we take care of business.
Don't take yourself too seriously
You know what? We're going to be ok. Just relax a little and smile. We're in the business of attracting interest and telling stories. That's a pretty good gig. Enjoy it.
what we're working towards.
We’re addicted to ice cream.
We have a problem.
“Ice cream” is what we call our work, the output of marketing plans, campaigns, materials, websites, logos, etc.
The “ice cream machine” is the system of process, software, and collaboration tools we use to produce the work (ice cream).
The team works with our clients to serve the work to their clients.
Our client’s client eats the actual ice cream in the end. And when they do, there’s a big ear-to-ear smile on their face. And that’s what it’s all about.